{"id":16107,"date":"2025-09-18T10:17:13","date_gmt":"2025-09-18T08:17:13","guid":{"rendered":"https:\/\/continew.fr\/?p=16107"},"modified":"2025-09-18T10:17:14","modified_gmt":"2025-09-18T08:17:14","slug":"logiciels-quand-le-financement-immateriel-devient-un-levier-de-performance-durable","status":"publish","type":"post","link":"https:\/\/continew.fr\/en\/blog\/logiciels-quand-le-financement-immateriel-devient-un-levier-de-performance-durable\/","title":{"rendered":"Logiciels\u00a0: quand le financement immat\u00e9riel devient un levier de performance durable"},"content":{"rendered":"<p>Dans l\u2019\u00e9conomie num\u00e9rique actuelle, <strong>l\u2019usage prime de plus en plus sur la possession<\/strong>. Le mod\u00e8le <strong>SaaS<\/strong> s\u2019impose comme la norme et modifie profond\u00e9ment la mani\u00e8re dont les entreprises consomment et financent leurs solutions logicielles. Dans ce contexte, le financement de l\u2019immat\u00e9riel n\u2019est plus un sujet technique secondaire : il devient un <strong>levier strat\u00e9gique<\/strong>, aussi bien pour les \u00e9diteurs que pour leurs clients.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Un levier strat\u00e9gique pour les \u00e9diteurs<\/strong><\/h4>\n\n\n\n<p>Le logiciel n\u2019est plus un simple outil d\u2019accompagnement. Il est d\u00e9sormais au c\u0153ur m\u00eame de l\u2019activit\u00e9, embarqu\u00e9 dans des \u00e9quipements intelligents et connect\u00e9s. Sa <strong>disponibilit\u00e9<\/strong> conditionne la performance des organisations et sa valeur ne r\u00e9side plus dans sa propri\u00e9t\u00e9, mais dans sa capacit\u00e9 \u00e0 <strong>\u00eatre exploit\u00e9 en continu<\/strong>.<br><\/p>\n\n\n\n<p>Le <strong>leasing immat\u00e9riel<\/strong> accompagne le d\u00e9veloppement du mod\u00e8le SaaS en finan\u00e7ant l\u2019usage des logiciels plut\u00f4t que leur acquisition. Il offre aux \u00e9diteurs une double opportunit\u00e9 : <strong>tr\u00e9sorerie imm\u00e9diate<\/strong> et <strong>revenus r\u00e9currents s\u00e9curis\u00e9s<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>La continuit\u00e9 de service, un enjeu majeur<\/strong><\/h4>\n\n\n\n<p>Mais au-del\u00e0 des aspects financiers, un enjeu devient incontournable : la <strong>continuit\u00e9 de service<\/strong>. Lorsqu\u2019un logiciel pilote une activit\u00e9 critique, sa d\u00e9faillance peut fragiliser l\u2019ensemble de la cha\u00eene de valeur. Les entreprises utilisatrices attendent donc des garanties solides : disponibilit\u00e9, fiabilit\u00e9 et maintien en condition op\u00e9rationnelle.<br><\/p>\n\n\n\n<p>C\u2019est dans cette logique que s\u2019inscrit <strong>l\u2019entiercement logiciel<\/strong>, ou <strong>escrow agreement<\/strong>. Ce dispositif consiste \u00e0 placer sous s\u00e9questre le code source et l\u2019environnement technique d\u2019un logiciel. En cas de d\u00e9faillance de l\u2019\u00e9diteur, <strong>le client peut ainsi continuer \u00e0 utiliser sa solution et pr\u00e9server la continuit\u00e9 de son activit\u00e9.<\/strong><br><\/p>\n\n\n\n<p>Ce type de m\u00e9canisme contribue \u00e0 instaurer un cadre de <strong>confiance durable<\/strong> entre fournisseurs et utilisateurs. Il illustre l\u2019\u00e9mergence d\u2019offres nouvelles, qui combinent <strong>financement<\/strong>, <strong>s\u00e9curisation<\/strong> et <strong>p\u00e9rennit\u00e9<\/strong> des solutions.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Le leasing immat\u00e9riel accompagne le d\u00e9veloppement du mod\u00e8le SaaS en finan\u00e7ant l\u2019usage des logiciels plut\u00f4t que leur acquisition. Au-del\u00e0 des aspects financiers, un enjeu devient incontournable : la continuit\u00e9 de service.  <\/p>","protected":false},"author":1,"featured_media":16122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[66],"tags":[93,62,145,144],"class_list":["post-16107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entiercement-logiciel","tag-depot-de-sources","tag-entiercement","tag-financement-logiciels","tag-leasing-logiciels"],"featured_image_src":{"landsacpe":["https:\/\/continew.fr\/wp-content\/uploads\/2025\/09\/Label_Performance.png",850,350,false],"list":["https:\/\/continew.fr\/wp-content\/uploads\/2025\/09\/Label_Performance-463x348.png",463,348,true],"medium":["https:\/\/continew.fr\/wp-content\/uploads\/2025\/09\/Label_Performance-300x124.png",300,124,true],"full":["https:\/\/continew.fr\/wp-content\/uploads\/2025\/09\/Label_Performance.png",850,350,false]},"_links":{"self":[{"href":"https:\/\/continew.fr\/en\/wp-json\/wp\/v2\/posts\/16107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/continew.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/continew.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/continew.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/continew.fr\/en\/wp-json\/wp\/v2\/comments?post=16107"}],"version-history":[{"count":1,"href":"https:\/\/continew.fr\/en\/wp-json\/wp\/v2\/posts\/16107\/revisions"}],"predecessor-version":[{"id":16110,"href":"https:\/\/continew.fr\/en\/wp-json\/wp\/v2\/posts\/16107\/revisions\/16110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/continew.fr\/en\/wp-json\/wp\/v2\/media\/16122"}],"wp:attachment":[{"href":"https:\/\/continew.fr\/en\/wp-json\/wp\/v2\/media?parent=16107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/continew.fr\/en\/wp-json\/wp\/v2\/categories?post=16107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/continew.fr\/en\/wp-json\/wp\/v2\/tags?post=16107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}